Momentum Coined “Ultimate Agency Benchmark”
NEW YORK, NEW YORK, May 26, 2009 – In its May issue, Event Marketer magazine sings the praises of Momentum in its annual report on the top 100 agencies.
Here’s the Event Marketer write-up on Momentum:
“WE SAY: The ultimate agency benchmark, the company every agency on this list (dudes, admit it) grades themselves against. The work is truly anchored in sales generation and the portfolio may be the world’s greatest collection of brands. The Verizon program that uses church choirs to drive sales within Afro-American markets – genius. Just genius.
Momentum is the first and only truly Phygitalsm marketing agency in the world. It creates ideas and brand engagement with consumers through the seamless interplay of experiences in both the physical and the digital space. In doing so, Momentum inspires action and loyalty. By leveraging the Company’s expertise in live events & sponsorship, interactive storytelling and content creation, music and entertainment marketing, social networking, and retail and promotional marketing, Momentum develops concepts and solutions that connect with how consumers live today. Momentum delivers on this promise in 51 countries around the globe for blue-chip brands including American Express, Anheuser Busch, Coca-Cola, Intel, Microsoft, Nestle’ and Verizon. Momentum Worldwide is part of the McCann Worldgroup, the world’s largest marketing communications network, housed within Interpublic Group [NYSE: IPG]
SOURCE: McCann Worldgroup