MRM Worldwide Enters Global Partnership with AdGooroo and Covario
Alliance To Enhance Agency Network’s Search Practice
NEW YORK–(January 14, 2009)– MRM Worldwide has entered into strategic global partnerships with two companies—AdGooroo and Covario–providers of market-leading global search optimization tools.
AdGooroo is a leading provider of competitive intelligence and keyword tools, and Covario produces interactive analytics software.
These partnerships will enable MRM Worldwide to continue to deliver best-in-class search optimization solutions to global clients. The tools work across all major search engines and languages and are key pieces in MRM’s paid and organic search offering. Integrated with these tools are MRM Worldwide’s proprietary global digital dashboard and content optimizer.
“We can provide up-to-the-minute reports with sophisticated optimization on a global scale and continue to deliver on the promise of search marketing as one of the most cost-effective and measurable marketing tactics,” said Vipin Mayar, Executive Vice President at MRM Worldwide.
According to MRM Worldwide’s SVP, Global Search Director Aimee Reker, “MRM has infused these search tools into creative development to create Customer Utility™ and arm our global teams with up to the minute consumer insight and context during creation – not after.”
MRM Worldwide is a global digital and direct marketing company based in New York, delivering search solutions in 62 offices.
Reker continued, “With more than one billion searches a day, the tools we have allow us to quickly convert search data into insights to create competitive advantage for our clients in every market .“
The AdGooroo tools licensed by MRM–SEM Insight™ and Trademark Insight™– automate many competitive intelligence and data collection tasks that support strategic decision making and provide structure for managing campaigns across multiple channels, including paid search and search optimization. AdGooroo’s proprietary data provides such insights for marketers as competitors’ top keywords, top performing ad copy, and top competitors by keyword and coverage.
“Marketers increasingly want to invest advertising dollars in accountable media,” said AdGooroo CEO Gary Allen. “MRM takes a strategic approach by tapping search as more than an ad channel and using these insights to inform their larger approach to marketing.”
AdGooroo gathers pre-click data on paid and organic search on a global scale, including North America, South America, EMEA and APAC markets.
According to Geoff Dossor, Chairman and Chief Creative Officer of MRM Worldwide’s Japan office, “Many competitive search tools lack the ability to support double-byte characters. AdGooroo enables our teams to optimize our search campaigns and content development in line with global strategies and goals.”
MRM Worldwide will be leveraging two core components of Covario’s Marketing Action Platform:
• Covario™ Organic Search Insight, which helps global advertisers drive improved organic search rankings and
• Covario™ Paid Search Insight, which helps large advertisers manage paid search programs
“Covario’s ability to identify and automate remediation steps for organic search is unique,” Mayar added. “We are thrilled with the efficiencies that Organic Search Insight drives in our content optimization process.”
“Covario’s platform provides the transparency, insight and accountability that is needed to manage today’s sophisticated online marketing programs,” said Anthony Risicato, GM of International and Agency Relations for Covario. Risicato added, “We are excited that MRM Worldwide has chosen Covario to help them manage paid and organic search for their clients globally.”
Covario solutions are offered as Software-as-a-Service (SaaS) — meaning that all support, data management, and technology infrastructure are managed by Covario, allowing marketers to focus on strategy, creative and ROI optimization.
About MRM Worldwide
MRM Worldwide builds Customer Utility ™ —a measurement of content and context in the service of the brand –to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes, original content creation, digital strategy, cross-media analytics, search, technology strategy and Web-site design. The agency network has 62 offices in 40 countries and counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients. For more information, visit www.mrmworldwide.com.
AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list includes some of the world’s best known brands in high tech manufacturing, financial services, electronics, media and publishing, and consumer packaged goods. For more information go to www.covario.com
SOURCE: MRM Worldwide