Omnicom Group Inc. Agencies Converge on Cannes and Emerge on Top
NEW YORK, June 30 /PRNewswire-FirstCall/ — Omnicom Group Inc. agencies led the top rankings at the Cannes International Advertising Festival this year across multiple categories.
For the first time ever, both the Titanium and Integrated Grand Prix went to one campaign, Obama for America, a collaboration between OMC’s GMMB, campaign strategist David’s Plouffe’s AKPD Message and Media, and campaign staff. Commenting on the win, Advertising Age noted, “The Obama/Biden campaign, which won the Titanium and Integrated Grand Prix, was a decentralized, digital-savvy, open-source, grassroots effort through and through” with massive TV advertising used to generate brand awareness.
In addition, for the third consecutive year and in a very close race, BBDO Worldwide finished first and DDB Worldwide finished second in the Network of the Year competition. The award honors the top networks with the highest combined scores for entries in the Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Titanium and Integrated competitions.
DDB Brazil and DDB&Co. Istanbul also captured first and third place for Agency of the Year, while the Film Grand Prix, Outdoor Grand Prix and Radio Grand Prix were awarded, respectively, to DDB, TBWA and BBDO.
At the festival Goodby, Silverstein & Partners was named Interactive Agency of the Year, while Ketchum and DDB each picked up PR Lions in the newly created PR category. OMC agencies, including OMD, PHD, Proximity also distinguished themselves in media and LatinWorks was the only U.S. Hispanic agency to win a Lion in any category.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.